Directly Missing
If all of your direct marketing is taken care of in house, then you should have a strategy. If you outsource your direct marketing, then that direct marketing company should have a strategy. No matter what, there needs to be a strategy when direct marketing is involved. If you don’t have a strategy or the company you outsource to doesn’t have a strategy, then there wont be very much directness to your marketing. You’ll end up directly missing the mark, because direct marketing without a strategy is pretty much blind marketing which is almost comparable to advertising. Even advertising has a strategy though.
