Woodworking articles
I would much rather go to a site and get all the information that I need in one spot. I think the reason people hop around the Internet so much is that they can not find all the information that they need in one spot. If sites focused on having some content on them as well as selling products, it might be easier to be loyal. I love woodworking and having woodworking articles on the same site as where I can purchase them would be a big help. Good resources and how to guides really help me get ideas and I would be more inclined to buy from sites that offer that.
